True North is a Craft Distillery.
You would think that people could know what that means and decide how they feel about it. That would be great. Sadly, it means different things to different people and many things to the government.
A Craft Distillery in BC is either:
• A Distillery that is limited to using BC ingredients and traditional production methods (like Us)
Or
• A Commercial Distillery that feels it qualifies for a traditional Artisanal Marketing niche.
On the one hand, all Craft Distilleries can claim Craft status, but only some Commercial Distilleries can claim Craft. Unless they really want to. Since it is a marketing claim, as well as a legal tax status, it is really up to the marketing department to decide, except when paying taxes, which is when the government gets involved.
In addition to that foolishness, there is the fact that BC Craft status is different from Alberta or Ontario, (or Washington) definitions of Craft status.
There are Commercial Distilleries that use Artisanal recipes. Really, they have some great tastes. Which is why it is hard to know the difference. What it often comes down to is local ingredients. Craft (designation) Distilleries (in BC) are only allowed to use local ingredients, or they lose their licenses.
When the BC Government made these changes, they did some really neat things:
• They benefited Small Business
• They benefited Farmers
• They created a demand for BC produce, and
• They kept a ton of money in BC, instead of going overseas
When you buy from a (BC) Craft (designation) Distillery, you are buying local. Local people using local fruits and grains and herbs to make local liquors that employ local people and when they sell a bottle, the money stays in town to employ people and buy more grains etc from the local farmers.
None of that money goes to the UK for Gin, as an example. It stays right here.
At True North, we go one step further, in that we send our spent grains and fruit to local farms to feed cows and pigs and chickens. None of it is sent to the landfill, none of it is wasted.
We buy local grains from local farms, and we grew our own grains and fruits as well.
The point is:
• Every British Columbian has choices.
• Choosing to buy local taste from local sources is a good choice for BC.
• It also helps the environment with less shipping etc.
• Whether it is us or your local Craft, we hope you will consider trying it out